Carla’s Pasta is a frozen filled pasta company that has worked with a long list of multi-location restaurants including several that came their way through Food & Drink Resources (FDR).
“A mutual colleague introduced us because were looking for help on a large project,” Alan Britz, Senior Director of National Accounts said. “We’ve been married ever since.”
Alan explained that many large restaurant organizations don’t have an internal culinary team. In situations like that, a manufacturer may not know who to contact. This is one of the areas where FDR can help because of its vast network.
Why Carla’s Pasta Chooses FDR
“As far as I can tell, FDR doesn’t have a real competitor,” Alan said. “We’ve used brokers before, but that’s not what FDR is. They actually use the products and are able to get product in front of taste panels to do the research. FDR is able to do just about everything we need right from one place. You don’t find that elsewhere.”
Alan explained that he and another company rep manage 500 national accounts, so having FDR work as an extension of their sales force is well worth it.
“The relationship is huge for us. FDR can clearly move the dial.”