Food & Drink Resources (FDR) is happy to bring Victoria Holloway on board to manage our consumer insights work. Victoria (Vic for short) has broad experience in market research and has successfully managed mystery shopping programs, CLTs, in-depth interviews, online sample management (domestic and international), data analysis, on-site data collection, database management, survey programming, and has worn many other hats, too.
Where are you from?
I was born in Chile and raised in The South (Alabama and Georgia). Luckily for me, both regions love and use a lot of mayonnaise. At the age of 15, I decided to finish high school in Chile, and then came back to the US for Uni – GO GA DAWGS! WOOF WOOF WOOF!
My husband and I moved to Denver almost three years ago for his job; the company relocated headquarters from Atlanta to Denver. This wasn’t the first time we moved. Just prior to moving to Denver, we relocated first to London, England, and lived there for about eight months. We visited Spain, Amsterdam, Germany, France, and took a quick trip to Chile during our stay.
What was your early work experience like?
My first REAL job was at AfterHours Formalwear (now Men’s Wearhouse) where I was a 1st level technician. I was the first point of contact for tech-related issues at over 500 stores nationwide.
My first culinary related job was as the Manager of Pita Pit in downtown Athens, Georgia. I first started out as the delivery driver, and now looking back, I have no idea how I delivered without a GPS on my phone! I soon became the manager and ran the whole restaurant during my shift.
Why did you choose to work in market research?
I have a degree in Advertising (ABJ) and a degree in Marketing (BBA), both from the University of Georgia, and I have been working in market research for almost eight years now. I always had an interest in consumer behavior, but I fell into market research when I took an internship with a research firm in Atlanta.
What are your responsibilities at FDR?
I am FDR’s new Consumer Insight Manager and will be in charge of anything and everything that touches this department. From our database, to screener writing, to moderating; I will help to expand FDR’s offerings by bringing in more research clients for FDR.
Where do you see FDR’s market research division going in the next two to three years?
I see us growing exponentially and becoming the best in the region. Hopefully, in four to five years, we become one of the best in the nation. With this growth, I foresee adding on more focus groups rooms to our facility, creating new positions, and possibly even a second location.
How is FDR different from other consumer research firms?
What makes us different from the rest is our team and facility. I know most would say the same, but we are leaders in the food and beverage industry with chefs helping create new products for an array of clients.
FDR does not use Focusvision 360 like most market research facilities. We have a state-of-the-art system allowing clients to view their research studies from any device (phone, laptop, tablet). We have double-sided mirror rooms, individual booths each with its own iPad for our CLTs, multiple 60-inch TVs around the facility, and have a growing and engaged database of approximately 15,000 in the Denver area. Moreover, we have two test kitchens with every piece of equipment you can think of.
Most importantly, we deliver what we promise plus more. You can expect FDR to always go above and beyond.
Do you cook at home?
I cook every day! And when I say cook, I cook. I am not a baker. I make a mean salmon, but I am most famous for my guacamole and spaghetti sauce. My collards greens are pretty darn good, too. Moreover, my husband and I have won a few awards for our chili.
When we do go out here in Denver, Mexican food is our go-to. I love love love the burritos from Tacos del Mexico located in the Santa Fe Art District. My other favorite restaurant right now is Work & Class, which serves tapas. I love sharing food with friends, and this place knocks it out of the park with their tapa selections!
How do you spend your free time?
Too many hobbies to name them all, but my favorite pastimes include hiking and camping with our dog, Bernie Mae, snowboarding, traveling, binge-watching good tv, arts and crafts, and last but not least, college football is the only thing that matters during the fall season. The only conference to watch is the SEC. GO DAWGS!