Market Research FAQs

Well, for starters, a lot of big restaurant companies do not have executive or corporate chefs on staff. In these cases, FDR is an excellent partner because we can manage the entire process — from menu development to market research. Also, we have the facility, staff, and expertise to do recipe and menu development faster and less expensive than can typically be done in-house thanks to our manufacturing partners.

FDR clients include restaurant brands and foodservice organizations as well as food/beverage manufacturers. The consumer research process is subtly different for each category, but we have mastered them all.

See a full list of FDR clients here.

Any time of year is a good time, but if you want to introduce products or menu items early next year, you better get testing early in the year prior.

Note, our busiest times are the first and second quarters when we often work at maximum capacity. If you are new to market research and insights, keep that in mind.

Fees start at $2,000, but costs vary greatly since we offer everything from kitchen rental to our full-service 3C Development Process. We have a-la-carte options to meet your needs. Please request a bid for more information.

The FDR Research & Innovation Center is available for rent. While we are available to orchestrate the market research experience and the culinary development from start to finish, you are welcome to use our space and manage the rest.

Learn more about our facility here.

While our main focus lies within the food and beverage industries, our space and staff are equipped to conduct consumer and/or B2B research for any industry including those in consumer packaged goods (CPG) industries, automotive, retail, and much more.

Colorado is a melting pot of folks from all over the country. Here we have a mix of people ranging in age, education, ethnicity, interests, tastes, and place of origin. In fact, Colorado is often a testing ground for many multi-location restaurant brands. 

We talk about Colorado demographics on our blog. Take a look at this article for more. 

Through our partners in respondent recruiting, we have this piece down to a science. We know who the heavy users are and only recruit respondents who can give you the kind of feedback you need.

It depends on the research. For a CLT, we recommend you have at least 120 respondents in your sample. For a focus group, we recommend 10-12 respondents, and depending on the nature of the study, we recommend running up to three focus groups. We always over-recruit to ensure you get the maximum amount of data.

The sky is the limit, but our most requested services include focus groups, sensory testing, comparison testing, central location testing (CLTs), and on-site/in-store interviews or customer intercept surveys.

Food & Drink Resources is a Denver market research agency unique to the Rocky Mountain Region. While there are others who do consumer research around Denver and the region, FDR is operated and staffed by chefs and has a 10,000-square-foot facility explicitly designed for a true-to-life culinary experience.

Our Denver market research facility is available for rent to chefs and culinary organizations. It is an ideal space for menu development, team building, off-site meetings, and more. 

Get more rental info on our website here.

Find contact details for our Denver market research agency on our contact page.