At FDR, we do everything from market research, branding, and marketing to restaurant reboots and culinary support. The work we do for our clients happens in the kitchen, in the office, online, and “in the field.” It’s easy to understand the breadth of what we do when you can see it in action; but what if you haven’t seen our work, or tasted our food?

That’s why the Food & Drink Resources Marketing Team has developed a culinary showcase book to illustrate all of FDR’s capabilities. It’s not a catalog, not a magazine, and not a cookbook, but it has a little bit of all three of those things. Continue reading

Many restaurant companies struggle with stagnant sales, reductions in traffic, and lower margins than they’ve had in the past, all because costs never seem to go down. These companies reluctantly accept lower margins as a way of life (or death). In some cases, restaurants will blindly raise prices to try and remedy the problem, but over and over again we’ve seen that result in an even deeper erosion of traffic. Continue reading

For a successful restaurant, food costs generally make up 30-35% of total expenses. If it’s higher, it’s time to cut.

There are many moving parts when it comes to cutting food costs, and we believe analyzing a restaurant’s menu item yield is a critical first step. This is why, at FDR, we offer menu yield analysis for our clients. Continue reading

Food & Drink Resources (FDR) is able to manage restaurant menu development from A to Z. Starting with recipe innovation and finishing with nutrition labeling on your menus.

We know you may not need it all at this moment, but we’re guessing you do need the nutrition analysis to comply with the Food & Drug Administration’s upcoming menu labeling deadline — May 7, 2018. This is not the first time the FDA has promised enforcement of the rule, but it looks as though this compliance date will stand firm. Continue reading

Looking for a food/drink consumer research facility or facilitator in Denver? Here are some of the reasons why our clients choose FDR for Denver consumer research.

We can say with confidence that the food and drink ideation sessions at the FDR Innovation Center are unlike most others.

How do we know?

Because we’ve participated in hundreds of them over the last two decades. Part of our motivation for opening up our location in Colorado was so we could provide a different kind of ideation. Honestly, we want to have ideation sessions that don’t plain suck.  Continue reading