Category: Our Work


Meet Danny Romero, an FDR Research Chef

Two years ago, Danny Romero joined Food & Drink Resources (FDR). His role has evolved, and now he works as a Facility Manager and Research Chef and spends much of his time developing recipes, cooking, and overseeing the FDR Innovation Center to make sure it’s running optimally.

As part of our series of blog posts profiling FDR team members, here we dive into some of the things that make Danny tick (beyond Hot Cheetos) and his work at FDR. Continue reading

FDR Chef Ambassadors Serve Restaurants and Manufacturers

A Chef Ambassadorship is one of the many services Food & Drink Resources (FDR) offers our restaurant and manufacturing clients. This is an opportunity to have additional culinary experts representing your brand. Let FDR become the face of your culinary and R&D teams!

Recipe and Menu Ideation

Want to revamp your kids’ menu? Create serving suggestions for your product? Your FDR Chef Ambassador will develop recipes that match your brand and are sure to be on-trend and sell well.

A small project might result in 12 potential menu items whereas a large project could result in hundreds. After your approval, we can test the recipes in our consumer research testing facility to find the match for your menu. Continue reading

Announcing FDR Logistics for Our Food/Drink Customers

Don’t change the way you ship. Change how much you pay!

This month, we’ve announced a new offering: FDR Logistics, a reduced-price shipping solution for Food & Drink Resource’s restaurant and manufacturing clients and others! Now you can send food and beverage packages at a greatly-reduced price through your trusted partners at Food & Drink Resources (FDR).  Continue reading

See the FDR Culinary Showcase Book

At FDR, we do everything from market research, branding, and marketing to restaurant reboots and culinary support. The work we do for our clients happens in the kitchen, in the office, online, and “in the field.” It’s easy to understand the breadth of what we do when you can see it in action; but what if you haven’t seen our work, or tasted our food?

That’s why the Food & Drink Resources Marketing Team has developed a culinary showcase book to illustrate all of FDR’s capabilities. It’s not a catalog, not a magazine, and not a cookbook, but it has a little bit of all three of those things. Continue reading

FDR Introduces New Offering to Restaurants, Pawā Box

Pawā Means “Power” in Japanese. It means customer satisfaction and more revenue for you.

Food & Drink Resources is proud to announce its latest offering for multi-location restaurants: a rapid charge power bank for mobile devices that presents a customer service and revenue-generating opportunity for your business.

The Pawā Box is small at 7″ high and only 2 lbs. It still includes six ports allowing guests to charge any device. Our power bank also includes a secure hotspot and a Bluetooth speaker making it a multi-functioning portal that won’t take up much space on the bar, hostess stand, or dining tables. The Pawā Box is water resistant and backed by our service plan so you can trust the units will stand the test of time. Continue reading

Increase Restaurant Profits With Menu Engineering

Many restaurant companies struggle with stagnant sales, reductions in traffic, and lower margins than they’ve had in the past, all because costs never seem to go down. These companies reluctantly accept lower margins as a way of life (or death). In some cases, restaurants will blindly raise prices to try and remedy the problem, but over and over again we’ve seen that result in an even deeper erosion of traffic.

Menu engineering is somewhat complex and time-consuming, but a well-engineered menu can be a game changer with regard to increased profitability. In this post, we’ll show you how. Continue reading