Category: Market Research


Focus Group Advantages

Former FDR Vice President of Insights, Sally Sparks, wrote an article for Quirks, the marketing research site, about how focus groups and qualitative testing don’t get the credit they deserve. Continue reading

Seven Reasons to Choose FDR for Consumer Research

Looking for a food/drink consumer research facility or facilitator in Denver? Here are some of the reasons why our clients choose FDR for Denver consumer research.

1. Both full-service and à la carte market research support available.

We are happy to work with your current consumer research vendors but know that we can provide all you need for a less expensive and more fluid consumer research project. Our capabilities include our Denver focus group and CLT space, facilitation, respondent recruiting, data analysis, and more. Continue reading

Food and Beverage Development and Consumer Research Definitions

What you see here is our former home page image. You know, the one with the culinary consumer research and product/menu development terms. In this post, we dive in deep to tell you what all of those terms mean, and, consequently, all that we do here at Food & Drink Resources.

Concept Ideation –  Look at industry and consumer trends as well as a client’s target market to brainstorm new ideas for branding, products, menu items, and restaurant concepts. Continue reading