Food & Drink Resources moved to Colorado back in 2009 because the state’s population is incredibly diverse and is constantly changing, making Denver an optimal location for market research. Continue reading
Category: Market Research
Over the past few years, Denver has grown into a true foodie city. From the many restaurant chains that got their start in Colorado, to the increasing number of award-winning fine dining restaurants, the food scene has become diverse, and, as a result, the state has become the ideal location for food market research companies like ours. Continue reading
For a restaurant, focus groups are defined as a group of people gathered to participate in a guided discussion about a particular menu item or promotion before it is launched, or to provide ongoing feedback about current offerings. Focus groups are a useful method to:
- Discover how different people think and feel about a menu item or concept and why they hold certain opinions
- Verify or clarify survey results
- Suggest potential solutions to problems within the restaurant
- Inform decision-making when it comes to strategic planning and resource allocation
Bottom line: restaurants do consumer focus groups to gain insight into what will sell well. Continue reading
Did you know Colorado is the second fastest growing US state?
The influx of people from different regions, backgrounds, and ages (especially hungry millennials) is creating a unique population here. Maybe that’s why more than 20 fast casual restaurant groups have gotten their start or chose to headquarter in Colorado.
Food & Drink Resources got its start in Virginia and Texas, back when co-founders Richard Keys and Scott Randolph based their work there. The move to Colorado in 2009 was an intentional business move. Denver doesn’t just have amazing weather, skiing, and restaurants. Turns out Colorado is an ideal spot for food/beverage market research, too. Continue reading
Let’s address some of the reasons why food and drink manufacturers choose to work with third-party organizations, like FDR, for product development and product sales. Our goal is to show you how we can enhance your work…and grow your bottom line. Continue reading