Category: Market Research

Market Research in Colorado

Food & Drink Resources got its start in Virginia and Texas, back when co-founders Richard Keys and Scott Randolph based their work there. The move to Colorado in 2009 was an intentional business move. Denver doesn’t just have amazing weather, skiing, and restaurants. Turns out Colorado is an ideal spot for food/beverage market research, too. Continue reading

Focus Group Advantages

Former FDR Vice President of Insights, Sally Sparks, wrote an article for Quirks, the marketing research site, about how focus groups and qualitative testing don’t get the credit they deserve. Continue reading

Food and Beverage Development and Consumer Research Definitions

What you see here is our former home page image. You know, the one with the culinary consumer research and product/menu development terms. In this post, we dive in deep to tell you what all of those terms mean, and, consequently, all that we do here at Food & Drink Resources.

Concept Ideation –  Look at industry and consumer trends as well as a client’s target market to brainstorm new ideas for branding, products, menu items, and restaurant concepts. Continue reading