Category: Market Research


Writing Your Online Survey – 7 Items to Caché

One of the most important factors, if not THE most important factor when fielding your online survey is: quality of responses. How can you ensure that you will receive quality? How do you reduce your drop rates? (By the way, “drop rate” is the percent of respondents who leave a survey before completing it.)

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Q&A With Victoria Holloway, FDR’s Consumer Insights Manager

Food & Drink Resources (FDR) is happy to bring Victoria Holloway on board to manage our consumer insights work.  Victoria (Vic for short) has broad experience in market research and has successfully managed mystery shopping programs, CLTs, in-depth interviews, online sample management (domestic and international), data analysis, on-site data collection, database management, survey programming, and has worn many other hats, too.  Continue reading

Meet FDR at the Quirk’s Event in Brooklyn

On March 21-22, 2017, the Food & Drink Resources team will be exhibiting at the Quirk’s Event in Brooklyn! Find us at booth #708 where we will showcase our market research capabilities. At the FDR Innovation Center, we offer full-service market research services to food manufacturers, restaurants, as well as other CPG companies.

Will you be at Quirk’s in Brooklyn or are you based in New York City and available to meet? If so, we hope you come by to discuss how we may be able to serve you. Continue reading