Survey says…YES, YOU CAN! Continue reading

One of the most important factors, if not THE most important factor when fielding your online survey is: quality of responses. How can you ensure that you will receive quality? How do you reduce your drop rates? (By the way, “drop rate” is the percent of respondents who leave a survey before completing it.)

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Before you’ve sat through a focus group yourself, you may wonder how they work. What will you be expected to do? Will there be other people there? What will the facilitator ask?

We have talked about what to expect in a focus group at FDR previously, but we think these funny focus group videos and food focus group videos show you what to expect, too — even if they are silly or extreme. Continue reading

Food & Drink Resources moved to Colorado back in 2009 because the state’s population is incredibly diverse and is constantly changing, making Denver an optimal location for market research. Continue reading

Over the past few years, Denver has grown into a true foodie city. From the many restaurant chains that got their start in Colorado, to the increasing number of award-winning fine dining restaurants, the food scene has become diverse, and, as a result, the state has become the ideal location for food market research companies like ours. Continue reading

For a restaurant, focus groups are defined as a group of people gathered to participate in a guided discussion about a particular menu item or promotion before it is launched, or to provide ongoing feedback about current offerings. Focus groups are a useful method to:

• Discover how different people think and feel about a menu item or concept and why they hold certain opinions
• Verify or clarify survey results
• Suggest potential solutions to problems within the restaurant
• Inform decision-making when it comes to strategic planning and resource allocation

Bottom line: restaurants do consumer focus groups to gain insight into what will sell well.  Continue reading