Category: Market Research

Writing Your Online Survey – 7 Items to Caché

One of the most important factors, if not THE most important factor when fielding your online survey is: quality of responses. How can you ensure that you will receive quality? How do you reduce your drop rates? (By the way, “drop rate” is the percent of respondents who leave a survey before completing it.)

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Why Restaurants Do Consumer Focus Groups

For a restaurant, focus groups are defined as a group of people gathered to participate in a guided discussion about a particular menu item or promotion before it is launched, or to provide ongoing feedback about current offerings. Focus groups are a useful method to:

  • Discover how different people think and feel about a menu item or concept and why they hold certain opinions
  • Verify or clarify survey results
  • Suggest potential solutions to problems within the restaurant
  • Inform decision-making when it comes to strategic planning and resource allocation

Bottom line: restaurants do consumer focus groups to gain insight into what will sell well.  Continue reading