cheese puff taste test

Can You Taste the Difference Between 2 Types of Cheese Puffs? A Triangle Test Says So.

Survey says…YES, YOU CAN!

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tips for paid research questions

Writing Your Online Survey – 7 Items to Caché

One of the most important factors, if not THE most important factor when fielding your online survey is: quality of responses. How can you ensure that you will receive quality? How do you reduce your drop rates? (By the way, “drop rate” is the percent of respondents who leave a survey before completing it.)

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examples of focus groups videos

Our Favorite Funny Focus Group Videos

Before you’ve sat through a focus group yourself, you may wonder how they work. What will you be expected to do? Will there be other people there? What will the facilitator ask? We have talked about what to expect in a focus group at FDR previously, but we think these funny focus group videos and…

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doing market research here in denver

The Changing Colorado Population Makes Denver Ideal for Market Research

Food & Drink Resources moved to Colorado back in 2009 because the state’s population is incredibly diverse and is constantly changing, making Denver an optimal location for market research.

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colorado restaurant market research

Market Research and Colorado’s Diverse Food Scene

Over the past few years, Denver has grown into a true foodie city. From the many restaurant chains that got their start in Colorado, to the increasing number of award-winning fine dining restaurants, the food scene has become diverse, and, as a result, the state has become the ideal location for food market research companies…

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event space rental with kitchen

Why Restaurants Do Consumer Focus Groups

For a restaurant, focus groups are defined as a group of people gathered to participate in a guided discussion about a particular menu item or promotion before it is launched, or to provide ongoing feedback about current offerings. Focus groups are a useful method to: Discover how different people think and feel about a menu…

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