Can You Taste the Difference Between 2 Types of Cheese Puffs? A Triangle Test Says So.
Survey says…YES, YOU CAN! Continue reading
Category: Market Research
Writing Your Online Survey – 7 Items to Caché
One of the most important factors, if not THE most important factor when fielding your online survey is: quality of responses. How can you ensure that you will receive quality? How do you reduce your drop rates? (By the way, “drop rate” is the percent of respondents who leave a survey before completing it.)
Q&A With Victoria Holloway, FDR’s Consumer Insights Manager
Food & Drink Resources (FDR) is happy to bring Victoria Holloway on board to manage our consumer insights work. Victoria (Vic for short) has broad experience in market research and has successfully managed mystery shopping programs, CLTs, in-depth interviews, online sample management (domestic and international), data analysis, on-site data collection, database management, survey programming, and has worn many other hats, too. Continue reading
Talking Colorado Market Research at the Quirks Event in Brooklyn
The FDR Innovation team had a fine time at the Quirks Event in Brooklyn a couple weeks back. At the market research show, we talked up our market research capabilities and the new Innovation Center here in Denver. (In case you missed it, you can see photos and a floor plan of our market research facility here.)
Here you’ll find a few photos from the two-day event.
Meet FDR at the Quirk’s Event in Brooklyn
On March 21-22, 2017, the Food & Drink Resources team will be exhibiting at the Quirk’s Event in Brooklyn! Find us at booth #708 where we will showcase our market research capabilities. At the FDR Innovation Center, we offer full-service market research services to food manufacturers, restaurants, as well as other CPG companies.
Will you be at Quirk’s in Brooklyn or are you based in New York City and available to meet? If so, we hope you come by to discuss how we may be able to serve you. Continue reading
Our Favorite Funny Focus Group Videos
Before you’ve sat through a focus group yourself, you may wonder how they work. What will you be expected to do? Will there be other people there? What will the facilitator ask?
We have talked about what to expect in a focus group at FDR previously, but we think these funny focus group videos and food focus group videos show you what to expect, too — even if they are silly or extreme. Continue reading